made by
Joon
a field guide to building market access models for producer-led social enterprises.


Revolution is hand made.
If what is made by hand can be reframed and supported through thoughtful design, systems can shift — towards fairness, visibility, and care. Revolutions, too, are built by hand.
Between 2016 and 2024, Joon operated as a social enterprise focused on strengthening producer-led communities through design.
It developed models, created access-to-market strategies, and worked across multiple modalities — including craft-based production, community-centered branding, and participatory design processes.
This archive will document that journey.
It is intended as a reference for producer-led social enterprises and other actors working at the intersection of design, local economies, and systemic change.
For those who make — and re-make — the systems we live in.
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